Simon Sinek and the Chemicals in Your Brain

It was so happy to see world-renowned author lecturer Simon Sinek at the International ATD Conference in Denver last week. You never heard of Simon Sinek? Don’t feel bad. I usually come in late on the bandwagon. That’s okay. If I come in late and the topic is still hot that often means there is some substance to the material. Better late than never.

Simon Sinek

He wrote a great book called Start With Why. His bio says, “Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.”

I can dig that.

One of the best tidbits I took from his keynote speech was when he broke down various happiness chemicals that the human mind produces.

4 happiness chemicals: endorphins, dopamine, serotonin, oxytocin

You can find a more detailed breakdown/explanation of what these happiness chemicals do at

happiness chemcials in consulting

The short of it (as I keep to my 15-minute promise) is that if we can build a more organized and cooperative team if we consciously stimulate the right mix of these chemicals with those with whom we live or work.

I have always found serotonin to be my personal favorite since I helped develop a recognition program for a company of 300+ employees. Serotonin is released from the brain when we are recognized or are given recognition for achievements. We also get a spurt of this chemical when we express sincere appreciation for a job well done. Our company saw amazing results after just one year of the recognition program’s roll out, even being voted one of Silicon Valley’s Best Places to Work for four years.

With that said, can you take a few minutes out of each day to give a sincere and specific thank you to your team members? (Family included.)

15minPERday logo

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